"According to a recent survey, 81% of Americans believe they have a book in them. I am not one of those 81%. I am however, someone who believes I might just have what it takes to start a business. But, sadly, conventional wisdom stipulates that entrepreneurship is something you're born with, like brown eyes or the ability to solve complicated math problems in your head. 'Not so!' says Bill Aulet, the managing director of the Martin Trust Center for Entrepreneurship at MIT. In Disciplined Entrepreneurship: 24 Steps to a Successful Start-Up, he not only makes the case that entrepreneurship CAN be taught (good news for me!) but also lays out best practices and methodologies to help guide the budding entrepreneur every step of the way. If starting a business is like a road trip, Disciplined Entrepreneurship is your trusty map. It's up to you to decide where you're going, how quickly you want to get there, who's riding shotgun, and when to stop for snacks."
Publisher Wiley
Publication Date 2013-08-12
Section Business & Management / All Staff Suggestions / Nonfiction Suggestions / Emily P.
Format Hardcover
ISBN 9781118692288
24 Steps to Success!
Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply.
You will learn:
- Why the “F” word – focus – is crucial to a startup’s success
- Common obstacles that entrepreneurs face – and how to overcome them
- How to use innovation to stand out in the crowd – it’s not just about technology
Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.
Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.
