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The Master Switch: The Rise and Fall of Information Empires

The Master Switch: The Rise and Fall of Information Empires

Author Tim Wu
Publisher Knopf
Publication Date 2010-11-02
Section Technology, Culture & Media
Type New
Format Hardcover
ISBN 9780307269935

A secret history of the industrial wars behind the rise and fall of the twentieth century’s great information empires—Hollywood, the broadcast networks, and AT&T—asking one big question: Could history repeat itself, with one giant entity taking control of American information? Most consider the Internet Age to be a moment of unprecedented freedom in communications and culture. But as Tim Wu shows, each major new medium, from telephone to cable, arrived on a similar wave of idealistic optimism only to become, eventually, the object of industrial consolidation profoundly affecting how Americans communicate. Every once free and open technology was in time centralized and closed, a huge corporate power taking control of the “master switch.” Today, as a similar struggle looms over the Internet, increasingly the pipeline of all other media, the stakes have never been higher. To be decided: who gets heard, and what kind of country we live in. Part industrial expos

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