Richard H. Thaler
The Making of Behavioral Economics
in conversation wtih DANIEL GILBERT
moderated by ROBIN YOUNG
$5 tickets on sale April 28 at 9am
Ticket pre-sales begin April 14 at 9am online only ($28.75, book included)
This event includes a book signing
May 20, 2015
(Doors at 5:30)
40 Brattle St., Cambridge, MA 02138
$28.75 - On Sale April 14, 2015 $5.00 - On Sale April 28, 2015
Harvard Book Store welcomes economist, behavioral scientist and co-author of Nudge RICHARD H. THALER for a discussion of his latest book, Misbehaving: The Making of Behavioral Economics. He is joined in conversation by DANIEL GILBERT, author of Stumbling on Happiness, and NPR's ROBIN YOUNG.
Get ready to change the way you think about economics.
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world.
Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.
Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.
Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.
Walking from the Harvard Square T station: 10 minutes
As you exit the station, cross Mass. Ave. and look for the newsstand Crimson Corner on the right side of the street and Curious George book shop on the left side of the street. Keeping the newsstand to your right, proceed along Brattle St. (you will pass the restaurant Tory Row). Follow Brattle St. as it curves to the right in Brattle Square (follow the sidewalk on the right side of the street). The Brattle will be on the left-hand side of the street. The building is shared with Algiers Cafe and Alden & Harlow Restaurant, and the theatre entrance is on the left side of the building—look for the sidewalk poster case and marquee.
Unable to attend a Harvard Book Store author event? You can still pre-order a signed book by one of our visiting authors.
While we can't guarantee fulfillment of a signed book pre-order, our authors are almost always able to sign extra books to fulfill such orders.
Ordering a signed book on harvard.com:
- Add the book to your shopping cart and then click Checkout.
- Specify in Order Comments that you want a signed copy of the book.
- Please note: online orders for signed copies must be placed at least one business day before the event. If you are ordering the day of, please call us instead.
Ordering a signed book by phone:
- Call us at (617) 661-1515 and one of our booksellers will take your order. Specify you'd like a signed copy.
- If you are requesting a personalized inscription and/or requesting your book be shipped, we'll need to take down credit card information. If you are planning to pick up the signed book in the store, you can pay on pick-up.
Can I request a personalized inscription?
Unless otherwise noted, we are happy to take requests for the author to sign your book to a specific person, but we can't guarantee it. If you do get a personalized inscription, the book will be non-returnable. We will require credit card information when you place the order.
Do signed books cost more?
There is no extra fee for a signed book!
Do I have to pick it up in the store, or can you deliver my signed book?
As with all web or phone orders, we can hold your book for in-store pickup, or ship it anywhere in the country.
I am planning to attend an author event. Do I need to pre-order a book?
No need. We'll be selling books at the event, and nearly all of our events include a signing at the end of the talk.
More questions? Give us a call!
Featured event books will be for sale at the event for 20% off. Thank you for supporting this author series with your purchases.