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	Machine, Platform, Crowd: Harnessing Our Digital Future by Andrew McAfee and Erik Brynjolfsson Price $28.95 Hardcover Special Order

Andrew McAfee and Erik Brynjolfsson

discuss

Machine, Platform, Crowd:
Harnessing Our Digital Future

moderated by TOM ASHBROOK

Tickets on sale now

This event includes a book signing

Date

Jun

Monday
June 26, 2017
6:00 PM ET
(Doors at 5:30)

Location

Brattle Theatre
40 Brattle St., Cambridge, MA 02138

Tickets

$5.00

Buy Tickets »

Harvard Book Store welcomes MIT's ANDREW MCAFEE and ERIK BRYNJOLFSSON, co-founders of the Initiative on the Digital Economy and authors of The Second Machine Age, for a discussion of their latest book, Machine, Platform, Crowd. This event will be moderated by TOM ASHBROOK, the award-winning host of WBUR's On Point.

About Machine, Platform, Crowd

The best-selling authors of the The Second Machine Age are back with Machine, Platform, Crowd—a leader’s guide to success in a rapidly changing economy.

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.

MIT’s Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.

In the tradition of agenda-setting classics like Clay Christensen’s The Innovator’s Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading.

Andrew McAfee

Andrew McAfee is the Co-Founder and Co-Director of MIT’s Initiative on the Digital Economy and a Principal Research Scientist at the MIT Sloan School of Management. He is the author of More from Less and the coauthor of The Second Machine Age. His next book The Geek Way will be published by Little, Brown in 2023.

Photo credit: Evgenia Eliseeva

Erik Brynjolfsson

Erik Brynjolfsson is the director of the MIT Center for Digital Business and one of the most cited scholars in information systems and economics. He is a cofounder of MIT's Initiative on the Digital Economy, along with Andrew McAfee. He and McAfee are the only people named to both the Thinkers 50 list of the world’s top management thinkers and the Politico 50 group of people transforming American politics.

Tom Ashbrook

Tom Ashbrook is the host of NPR's On Point. Ashbrook is an award-winning journalist brought to public radio following the attacks of September 11, 2001, when he was enlisted by NPR and WBUR-Boston for special coverage, after a distinguished career in newspaper reporting and editing. Ashbrook’s career in journalism spans twenty years as a foreign correspondent, newspaper editor, and author. He spent ten years in Asia — based in India, Hong Kong, and Japan — starting at the South China Morning Post, then as a correspondent for the Boston Globe. Ashbrook received the Livingston Prize for National Reporting, and was a 1996 fellow at Harvard’s Nieman Foundation before taking a four-year plunge into Internet entrepreneurship, chronicled in his book The Leap: A Memoir of Love and Madness in the Internet Gold Rush.

UPDATE: Online ticket sales have now ended. A limited number of tickets are still available at Harvard Book Store or over the phone at 617-661-1515. We will likely sell out soon so get your tickets now!

Tickets are non-refundable and non-returnable.

Walking from the Harvard Square T station: 10 minutes

As you exit the station, cross Mass. Ave. and proceed along Brattle St. Follow Brattle St. as it curves to the right in Brattle Square (follow the sidewalk on the right side of the street). The Brattle will be on the left-hand side of the street. The building is shared with Algiers Cafe and Alden & Harlow Restaurant, and the theatre entrance is on the left side of the building—look for the sidewalk poster case and marquee.

Unable to attend a Harvard Book Store author event? You can still pre-order a signed book by one of our visiting authors.

While we can't guarantee fulfillment of a signed book pre-order, our authors are almost always able to sign extra books to fulfill such orders.

Ordering a signed book on harvard.com:

Add the book to your shopping cart and then click Checkout.
Specify in Order Comments that you want a signed copy of the book.
Please note: online orders for signed copies must be placed at least one business day before the event. If you are ordering the day of, please call us instead.

Ordering a signed book by phone:

Call us at (617) 661-1515 and one of our booksellers will take your order. Specify you'd like a signed copy.
If you are requesting a personalized inscription and/or requesting your book be shipped, we'll need to take down credit card information. If you are planning to pick up the signed book in the store, you can pay on pick-up.

FAQ:

Can I request a personalized inscription?
Unless otherwise noted, we are happy to take requests for the author to sign your book to a specific person, but we can't guarantee it. If you do get a personalized inscription, the book will be non-returnable. We will require credit card information when you place the order.

Do signed books cost more?
There is no extra fee for a signed book!

Do I have to pick it up in the store, or can you deliver my signed book?
As with all web or phone orders, we can hold your book for in-store pickup, or ship it anywhere in the country.

I am planning to attend an author event. Do I need to pre-order a book?
No need. We'll be selling books at the event, and nearly all of our events include a signing at the end of the talk.

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Purchase the Book
Featured event books will be for sale at the event for 20% off. Thank you for supporting this author series with your purchases.

General Info
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