Andrew McAfee and Erik Brynjolfsson
discuss
Machine, Platform, Crowd:
Harnessing Our Digital Future
moderated by TOM ASHBROOK
Tickets on sale now
This event includes a book signing
DateJun
26
Monday
June 26, 2017 6:00 PM ET (Doors at 5:30) |
LocationBrattle Theatre
40 Brattle St., Cambridge, MA 02138 |
Tickets
$5.00
|
Harvard Book Store welcomes MIT's ANDREW MCAFEE and ERIK BRYNJOLFSSON, co-founders of the Initiative on the Digital Economy and authors of The Second Machine Age, for a discussion of their latest book, Machine, Platform, Crowd. This event will be moderated by TOM ASHBROOK, the award-winning host of WBUR's On Point.
About Machine, Platform, Crowd
The best-selling authors of the The Second Machine Age are back with Machine, Platform, Crowd—a leader’s guide to success in a rapidly changing economy.
We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.
MIT’s Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.
In the tradition of agenda-setting classics like Clay Christensen’s The Innovator’s Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading.
UPDATE: Online ticket sales have now ended. A limited number of tickets are still available at Harvard Book Store or over the phone at 617-661-1515. We will likely sell out soon so get your tickets now!
Tickets are non-refundable and non-returnable.
Walking from the Harvard Square T station: 10 minutes
As you exit the station, cross Mass. Ave. and proceed along Brattle St. Follow Brattle St. as it curves to the right in Brattle Square (follow the sidewalk on the right side of the street). The Brattle will be on the left-hand side of the street. The building is shared with Algiers Cafe and Alden & Harlow Restaurant, and the theatre entrance is on the left side of the building—look for the sidewalk poster case and marquee.
Unable to attend a Harvard Book Store author event? You can still pre-order a signed book by one of our visiting authors.
While we can't guarantee fulfillment of a signed book pre-order, our authors are almost always able to sign extra books to fulfill such orders.
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FAQ:
Can I request a personalized inscription?
Unless otherwise noted, we are happy to take requests for the author to sign your book to a specific person, but we can't guarantee it. If you do get a personalized inscription, the book will be non-returnable. We will require credit card information when you place the order.
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Do I have to pick it up in the store, or can you deliver my signed book?
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