Upcoming Event

Rachel Herz

presents

Why You Eat What You Eat:
The Science Behind Our Relationship with Food

This event includes a book signing

Date

Jan
11
Thursday
January 11, 2018
7:00 PM

Location

Harvard Book Store
1256 Massachusetts Ave., Cambridge, MA 02138

Tickets

This event is free; no tickets are required.

Harvard Book Store welcomes neuroscientist, teacher, and author RACHEL HERZ for a discussion of her latest book, Why You Eat What You Eat: The Science Behind Our Relationship with Food.

About Why You Eat What You Eat

In Why You Eat What You Eat, acclaimed neuroscientist Rachel Herz examines the sensory, psychological, neuroscientific, and physiological factors that influence our eating habits. Herz, who’s been praised for her “ability to cite and explain academic studies in a conversational manner” (Washington Post), uncovers the fascinating and surprising facts that influence food consumption―such as why bringing reusable bags to the grocery store encourages us to buy more treats, how our beliefs can affect how many calories we burn, why TV influences how much we eat, and how what we see and hear changes how food tastes―and reveals useful techniques for improving our experience of food, such as how aromas can help curb cravings and tips on how to resist repeated trips to the buffet table.

Why You Eat What You Eat presents our relationship to food as a complicated recipe, whose ingredients―taste, personality, and emotions―combine to make eating a potent and pleasurable experience. Herz weaves curious findings and compelling facts into a narrative that tackles important questions, revealing how psychology, neurology, and physiology shape our relationship with food, and how food alters the relationship we have with ourselves and each other.

Praise

“Eating can be a pleasure or a compulsion, and it can fatten, daze, energize, sicken, or kill some of us―but not others. Rachel Herz deftly and charmingly explains the latest science on the mysteries and paradoxes of this eternally fascinating human pastime.” —Steven Pinker, author of How the Mind Works and The Better Angels of Our Nature

“Rachel Herz. . . reveals how our minds and emotions influence taste, and vice versa, helping explain why there is such a thing as bacon-scented underwear, why grapefruit aroma suppresses appetite and why loud noise enhances tomato flavor. Your plate, and your skivvies, may never look the same.” —Florence Williams, author of The Nature Fix

“Continuously fascinating. . . Rachel Herz sets new standards in helping readers deal with the vast range of problems that beset our eating habits.” —Gordon Shepherd, author of Neurogastronomy

Rachel Herz
Rachel Herz

Rachel Herz

Rachel Herz is a neuroscientist specializing in perception and emotion. She teaches at Brown University and Boston College, and is a professional consultant. The author of The Scent of Desire and That’s Disgusting, she lives in Rhode Island.

Harvard Book Store
1256 Massachusetts Ave., Cambridge, MA 02138

Walking from the Harvard Square T station: 2 minutes

As you exit the station, reverse your direction and walk east along Mass. Ave. in front of the Cambridge Savings Bank. Cross Dunster St. and proceed along Mass. Ave for three more blocks. You will pass Au Bon Pain, JP Licks, and TD Bank. Harvard Book Store is located at the corner of Mass. Ave. and Plympton St.

Unable to attend a Harvard Book Store author event? You can still pre-order a signed book by one of our visiting authors.

While we can't guarantee fulfillment of a signed book pre-order, our authors are almost always able to sign extra books to fulfill such orders.

Ordering a signed book on harvard.com:

  • Add the book to your shopping cart and then click Checkout.
  • Specify in Order Comments that you want a signed copy of the book.
  • Please note: online orders for signed copies must be placed at least one business day before the event. If you are ordering the day of, please call us instead.

Ordering a signed book by phone:

  • Call us at (617) 661-1515 and one of our booksellers will take your order. Specify you'd like a signed copy.
  • If you are requesting a personalized inscription and/or requesting your book be shipped, we'll need to take down credit card information. If you are planning to pick up the signed book in the store, you can pay on pick-up.

FAQ:

Can I request a personalized inscription?
Unless otherwise noted, we are happy to take requests for the author to sign your book to a specific person, but we can't guarantee it. If you do get a personalized inscription, the book will be non-returnable. We will require credit card information when you place the order.

Do signed books cost more?
There is no extra fee for a signed book!

Do I have to pick it up in the store, or can you deliver my signed book?
As with all web or phone orders, we can hold your book for in-store pickup, or ship it anywhere in the country.

I am planning to attend an author event. Do I need to pre-order a book?
No need. We'll be selling books at the event, and nearly all of our events include a signing at the end of the talk.

More questions? Give us a call!

Purchase the Book
Featured event books will be for sale at the event for 20% off. Thank you for supporting this author series with your purchases.
General Info
(617) 661-1515
info@harvard.com

Media Inquiries
(617) 661-1424 x6
mediainquiries@harvard.com

Accessibility Inquiries
access@harvard.com

Subscribe

Author event updates +
book recommendations.
In your inbox, once a week.

Learn More »

Shipping & Delivery

Shipping rates
and options, locally
and throughout
the U.S.

Learn More »

Signed First Edition Club

A unique way for readers to create a wealth of great books—Get a membership for yourself or for a gift!

Learn More »