Daniel H. Pink
To Sell Is Human:
The Surprising Truth About Moving Others
$5 tickets are on sale now
February 5, 2013
40 Brattle St., Cambridge, MA 02138
$5.00 - On Sale Now
Harvard Book Store is pleased to welcome bestselling author DANIEL H. PINK for a discussion of his new book, To Sell Is Human: The Surprising Truth About Moving Others.
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight.
Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.
Online ticket sales have now ended. Tickets are still available at Harvard Book Store and over the phone at 617-661-1515.
Please note that your ticket ONLY guarantees you a seat until five minutes before an event begins. $5 tickets are also coupons, good for $5 off a purchase at events or at Harvard Book Store. Coupons expire one month after the event, and cannot be used for online purchases, event tickets, or gift certificates. Additionally, tickets purchased online may only be picked up at the venue the night of the event, and cannot be picked up in-store beforehand.
Walking from the Harvard Square T station: 10 minutes
As you exit the station, cross Mass. Ave. and look for the newsstand Crimson Corner on the right side of the street and Curious George book shop on the left side of the street. Keeping the newsstand to your right, proceed along Brattle St. (you will pass the restaurant Tory Row). Follow Brattle St. as it curves to the right in Brattle Square (follow the sidewalk on the right side of the street). The Brattle will be on the left-hand side of the street. The building is shared with Algiers Cafe, Alden & Harlow Restaurant, and Harvard Square Optical, and the theatre entrance is on the left side of the building—look for the sidewalk poster case and marquee.
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While we can't guarantee fulfillment of a signed book pre-order, our authors are almost always able to sign extra books to fulfill such orders.
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I am planning to attend an author event. Do I need to pre-order a book?
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