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Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It
Price $26.95Hardcover
Special Order
Dorie Clark
discusses
Stand Out:
How To Find Your Breakthrough Idea and Build A Following Around It
This event includes a book signing
DateApr
29
Wednesday
April 29, 2015 7:00 PM ET |
LocationHarvard Book Store
1256 Massachusetts Ave., Cambridge, MA 02138 |
Tickets
This event is free; no tickets are required.
|
Harvard Book Store welcomes marketing and strategy consultant DORIE CLARK for a discussion of her book Stand Out: How To Find Your Breakthrough Idea and Build A Following Around It.
Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that’s simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a “thought leader” is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed?
Dorie Clark explains how to identify the ideas that set you apart and promote them successfully. The key is to recognize your own value, cultivate your expertise, and put yourself out there.
Featuring vivid examples and drawing on interviews with Seth Godin, Robert Cialdini, and other thought leaders, Clark teaches readers how to develop a big idea, leverage existing affiliations, and build a community of followers. She offers not mere self-promotion, but an opportunity to change the world for the better while giving you the ultimate job insurance.
Walking from the Harvard Square T station: 2 minutes
As you exit the station, reverse your direction and walk east along Mass. Ave. in front of the Cambridge Savings Bank. Cross Dunster St. and proceed along Mass. Ave for three more blocks. You will pass Au Bon Pain, JP Licks, and TD Bank. Harvard Book Store is located at the corner of Mass. Ave. and Plympton St.
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(617) 661-1515
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