Dorie Clark

discusses

Stand Out:
How To Find Your Breakthrough Idea and Build A Following Around It

This event includes a book signing

Date

Apr
29
Wednesday
April 29, 2015
7:00 PM ET

Location

Harvard Book Store
1256 Massachusetts Ave., Cambridge, MA 02138

Tickets

This event is free; no tickets are required.

Harvard Book Store welcomes marketing and strategy consultant DORIE CLARK for a discussion of her book Stand Out: How To Find Your Breakthrough Idea and Build A Following Around It.

Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that’s simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a “thought leader” is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed?

Dorie Clark explains how to identify the ideas that set you apart and promote them successfully. The key is to recognize your own value, cultivate your expertise, and put yourself out there.

Featuring vivid examples and drawing on interviews with Seth Godin, Robert Cialdini, and other thought leaders, Clark teaches readers how to develop a big idea, leverage existing affiliations, and build a community of followers. She offers not mere self-promotion, but an opportunity to change the world for the better while giving you the ultimate job insurance.

Dorie Clark
Dorie Clark

Dorie Clark

Dorie Clark is a marketing and strategy consultant and frequent contributor to the Harvard Business Review, Entrepreneur, and Forbes. She consults and speaks to a diverse range of clients, including Google, the World Bank, Microsoft, and Morgan Stanley. She is also an adjunct professor of business administration at Duke University's Fuqua School of Business. Her first book was Reinventing You. You can access more than 400 free articles on her Web site, dorieclark.com, and follow her on Twitter @dorieclark.

Harvard Book Store
1256 Massachusetts Ave., Cambridge, MA 02138

Walking from the Harvard Square T station: 2 minutes

As you exit the station, reverse your direction and walk east along Mass. Ave. in front of the Cambridge Savings Bank. Cross Dunster St. and proceed along Mass. Ave for three more blocks. You will pass Au Bon Pain, JP Licks, and TD Bank. Harvard Book Store is located at the corner of Mass. Ave. and Plympton St.

Unable to attend a Harvard Book Store author event? You can still pre-order a signed book by one of our visiting authors.

While we can't guarantee fulfillment of a signed book pre-order, our authors are almost always able to sign extra books to fulfill such orders.

Ordering a signed book on harvard.com:

  • Add the book to your shopping cart and then click Checkout.
  • Specify in Order Comments that you want a signed copy of the book.
  • Please note: online orders for signed copies must be placed at least one business day before the event. If you are ordering the day of, please call us instead.

Ordering a signed book by phone:

  • Call us at (617) 661-1515 and one of our booksellers will take your order. Specify you'd like a signed copy.
  • If you are requesting a personalized inscription and/or requesting your book be shipped, we'll need to take down credit card information. If you are planning to pick up the signed book in the store, you can pay on pick-up.

FAQ:

Can I request a personalized inscription?
Unless otherwise noted, we are happy to take requests for the author to sign your book to a specific person, but we can't guarantee it. If you do get a personalized inscription, the book will be non-returnable. We will require credit card information when you place the order.

Do signed books cost more?
There is no extra fee for a signed book!

Do I have to pick it up in the store, or can you deliver my signed book?
As with all web or phone orders, we can hold your book for in-store pickup, or ship it anywhere in the country.

I am planning to attend an author event. Do I need to pre-order a book?
No need. We'll be selling books at the event, and nearly all of our events include a signing at the end of the talk.

More questions? Give us a call!

Purchase the Book
Featured event books will be for sale at the event for 20% off. Thank you for supporting this author series with your purchases.
General Info
(617) 661-1515
info@harvard.com

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mediainquiries@harvard.com

Accessibility Inquiries
access@harvard.com

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