Eric Ries

discusses

The Startup Way:
How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

in conversation with TOM EISENMANN

Online pre-sales (ticket + book) on sale Sep 7
$5 tickets on sale Sep 21 at 9am

This event includes a book signing

Date

Oct
19
Thursday
October 19, 2017
7:00 PM
(Doors at 6:30)

Location

First Parish Church
1446 Massachusetts Ave., Cambridge, MA 02138

Tickets

$30.50 (book included) - On Sale September 7, 2017 $5.00 - On Sale September 21, 2017

Harvard Book Store welcomes entrepreneur and bestselling author of The Lean Startup, ERIC RIES, for a discussion of his latest book, The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth. This event is co-sponsored by the Arthur Rock Center for Entrepreneurship at Harvard Business School.

About The Startup Way

Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.  

In The Lean Startup, Ries laid out the practices of successful startups—building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. 

Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.

Eric Ries
Eric Ries

Eric Ries

Eric Ries is an entrepreneur and the author of The New York Times bestseller The Lean Startup, which has been translated into over thirty languages. He is the creator of the Lean Startup methodology, which has become a global movement in business, practiced by individuals and companies around the world. He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including GE, where he partnered with them on the FastWorks program. Eric served as the Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal and he is the founder and CEO of the Long-Term Stock Exchange.

Tom Eisenmann
Tom Eisenmann

Tom Eisenmann

Thomas R. Eisenmann is the Howard H. Stevenson Professor of Business Administration at the Harvard Business School, Faculty Co-Chair of the HBS Rock Center for Entrepreneurship, Faculty Co-Chair of the Harvard MS/MBA Program, and Faculty Chair of the HBS California Research Center. In recent years, Eisenmann has served as Chair of Harvard's MBA Elective Curriculum—the second year of the MBA Program—and as course head of The Entrepreneurial Manager, taught to all 900 first-year MBA students. 

First Parish Church
1446 Massachusetts Ave., Cambridge, MA 02138

Walking from the Harvard Square T station: 2 minutes

As you exit the station, cross Mass. Ave. and look for the newsstand called Crimson Corner. Turn right and proceed north along Mass. Ave. going toward the Cambridge Common. You will pass the Harvard Coop, Bank of America, and CVS. The First Parish Church is located at the corner of Mass. Ave. and Church St. Please enter through the front door of the church.

Unable to attend a Harvard Book Store author event? You can still pre-order a signed book by one of our visiting authors.

While we can't guarantee fulfillment of a signed book pre-order, our authors are almost always able to sign extra books to fulfill such orders.

Ordering a signed book on harvard.com:

  • Add the book to your shopping cart and then click Checkout.
  • Specify in Order Comments that you want a signed copy of the book.
  • Please note: online orders for signed copies must be placed at least one business day before the event. If you are ordering the day of, please call us instead.

Ordering a signed book by phone:

  • Call us at (617) 661-1515 and one of our booksellers will take your order. Specify you'd like a signed copy.
  • If you are requesting a personalized inscription and/or requesting your book be shipped, we'll need to take down credit card information. If you are planning to pick up the signed book in the store, you can pay on pick-up.

FAQ:

Can I request a personalized inscription?
Unless otherwise noted, we are happy to take requests for the author to sign your book to a specific person, but we can't guarantee it. If you do get a personalized inscription, the book will be non-returnable. We will require credit card information when you place the order.

Do signed books cost more?
There is no extra fee for a signed book!

Do I have to pick it up in the store, or can you deliver my signed book?
As with all web or phone orders, we can hold your book for in-store pickup, or ship it anywhere in the country.

I am planning to attend an author event. Do I need to pre-order a book?
No need. We'll be selling books at the event, and nearly all of our events include a signing at the end of the talk.

More questions? Give us a call!

Event Co-Sponsor(s)

The Arthur Rock Center for Entrepreneurship at Harvard Business School empowers student and alumni entrepreneurs to create ventures that revolutionize. Learn more at entrepreneurship.hbs.edu.

Purchase the Book
Featured event books will be for sale at the event for 20% off. Thank you for supporting this author series with your purchases.
General Info
(617) 661-1515
info@harvard.com

Media Inquiries
(617) 661-1424 x6
mediainquiries@harvard.com

Accessibility Inquiries
access@harvard.com

Subscribe

Author event updates +
book recommendations.
In your inbox, once a week.

Learn More »

Shipping & Delivery

Shipping rates
and options, locally
and throughout
the U.S.

Learn More »

Signed First Edition Club

A unique way for readers to create a wealth of great books—Get a membership for yourself or for a gift!

Learn More »