George Marshall

discusses

Don't Even Think About It:
Why Our Brains Are Wired to Ignore Climate Change

Co-sponsored by Cambridge Energy Alliance

This event includes a book signing

Date

Sep
3
Wednesday
September 3, 2014
7:00 PM

Location

Harvard Book Store
1256 Massachusetts Ave., Cambridge, MA 02138

Tickets

This event is free; no tickets are required.

Harvard Book Store and Cambridge Energy Alliance welcome climate change expert and founder of the Climate Outreach and Information Network GEORGE MARSHALL for a discussion of his book Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change.

Most of us recognize that climate change is real, and yet we do nothing to stop it. What is this psychological mechanism that allows us to know something is true but act as if it is not? George Marshall’s search for the answers brings him face to face with Nobel Prize–winning psychologists and the activists of the Texas Tea Party; the world’s leading climate scientists and the people who denounce them; liberal environmentalists and conservative evangelicals. What he discovered is that our values, assumptions, and prejudices can take on lives of their own, gaining authority as they are shared, dividing people in their wake. 

With engaging stories and drawing on years of his own research, Marshall argues that the answers do not lie in the things that make us different and drive us apart, but rather in what we all share: how our human brains are wired—our evolutionary origins, our perceptions of threats, our cognitive blindspots, our love of storytelling, our fear of death, and our deepest instincts to defend our family and tribe. Once we understand what excites, threatens, and motivates us, we can rethink and reimagine climate change, for it is not an impossible problem. Rather, it is one we can halt if we can make it our common purpose and common ground. Silence and inaction are the most persuasive of narratives, so we need to change the story. 

In the end, Don’t Even Think About It is both about climate change and about the qualities that make us human and how we can grow as we deal with the greatest challenge we have ever faced.

"In 42 engaging, bite-size chapters, Marshall presents the psychological research demonstrating why climate change simply doesn’t feel dangerous enough to justify action and how we can trick our brains into changing our sense of urgency about the problem. His work is a much needed kick in the pants for policymakers, grassroots environmentalists, and the public to induce us to develop effective motivational tools to help us take action to face the reality of climate change before it’s too late." —Booklist

"The science of climate change is easy: burning fossil fuels creates greenhouse gasses that are warming our world. George Marshall reminds us about the hard part: connecting the wellhead to the tailpipe in people’s minds as soon as possible. Please read this book, and think about it. Let’s get to work." —Bill Nye

George Marshall
George Marshall

George Marshall

George Marshall is the founder of the Climate Outreach and Information Network, based in Oxford, England, and over the past twenty-five years has worked at all levels of the environmental movement, including in senior positions for Greenpeace USA and the Rainforest Foundation. He is one of the leading European experts in climate change communications, is a lead advisor to the Welsh Government, and counts major environmental organizations, politicians, faith groups, businesses, and trade unions among his clients. He lives in Wales. His website is climatedenial.org.

Harvard Book Store
1256 Massachusetts Ave., Cambridge, MA 02138

Walking from the Harvard Square T station: 2 minutes

As you exit the station, reverse your direction and walk east along Mass. Ave. in front of the Cambridge Savings Bank. Cross Dunster St. and proceed along Mass. Ave for three more blocks. You will pass Au Bon Pain, JP Licks, and TD Bank. Harvard Book Store is located at the corner of Mass. Ave. and Plympton St.

Unable to attend a Harvard Book Store author event? You can still pre-order a signed book by one of our visiting authors.

While we can't guarantee fulfillment of a signed book pre-order, our authors are almost always able to sign extra books to fulfill such orders.

Ordering a signed book on harvard.com:

  • Add the book to your shopping cart and then click Checkout.
  • Specify in Order Comments that you want a signed copy of the book.
  • Please note: online orders for signed copies must be placed at least one business day before the event. If you are ordering the day of, please call us instead.

Ordering a signed book by phone:

  • Call us at (617) 661-1515 and one of our booksellers will take your order. Specify you'd like a signed copy.
  • If you are requesting a personalized inscription and/or requesting your book be shipped, we'll need to take down credit card information. If you are planning to pick up the signed book in the store, you can pay on pick-up.

FAQ:

Can I request a personalized inscription?
Unless otherwise noted, we are happy to take requests for the author to sign your book to a specific person, but we can't guarantee it. If you do get a personalized inscription, the book will be non-returnable. We will require credit card information when you place the order.

Do signed books cost more?
There is no extra fee for a signed book!

Do I have to pick it up in the store, or can you deliver my signed book?
As with all web or phone orders, we can hold your book for in-store pickup, or ship it anywhere in the country.

I am planning to attend an author event. Do I need to pre-order a book?
No need. We'll be selling books at the event, and nearly all of our events include a signing at the end of the talk.

More questions? Give us a call!

Event Co-Sponsor(s)

Cambridge Energy Alliance: http://cambridgeenergyalliance.org/

Purchase the Book
Featured event books will be for sale at the event for 20% off. Thank you for supporting this author series with your purchases.
General Info
(617) 661-1515
info@harvard.com

Media Inquiries
mediainquiries@harvard.com

Accessibility Inquiries
access@harvard.com

Subscribe

Author event updates +
book recommendations.
In your inbox, once a week.

Learn More »

Shipping & Delivery

Shipping rates
and options, locally
and throughout
the U.S.

Learn More »

Signed First Edition Club

A unique way for readers to create a wealth of great books—Get a membership for yourself or for a gift!

Learn More »