Indies First on Small Business Saturday

Celebrating shopping small
with independent businesses

Saturday, November 25 (9am to 11pm)


November 25, 2017
9:00 AM


Harvard Book Store
1256 Massachusetts Ave., Cambridge, MA 02138


This event is free; no tickets are required.

Small Business Saturday, the Saturday after Thanksgiving, has become part of the country's annual holiday shopping tradition. It's a day to encourage people across the country to support small, local businesses. Locally owned and independently run since 1932, Harvard Book Store is pleased to be a part of this celebration.

Pick up our very own "I Shop Indie" sticker at the registers when you shop at Harvard Book Store this Small Business Saturday and wear it with pride!

Between now and November 26, Twitter and Instagram users who tag Harvard Book Store and use the hashtag #shopindiesfirstsweepstakes will be entered to win $1,000 worth of books from Penguin Random House! Learn more here. will have 50% select audiobooks! Learn more here.

What is Indies First?

Indies First brings together authors, readers, and publishers in support of independent bookstores. Authors and local celebrities volunteer at events across the country, and publishers offer special terms on books and exclusives. Indies First on Small Business Saturday is a day dedicated to supporting the local businesses that help communities thrive.

What is Small Business Saturday?

Small Business Saturday is an effort to encourage community members to "Shop Small"—to keep their communities thriving by choosing to shop at the small businesses in their neighborhoods. While Small Business Saturday is highlighted as a special day when we can show our support as a nation for small business owners and our communities, the Shop Small Movement is a year-round campaign to celebrate and support small businesses every day.

How Can I Participate?

By shopping or dining at small businesses throughout the year, you're showing your support for the small businesses in your neighborhood in the community you call home. Invite friends to shop with you, or share on your social networks where you #ShopSmall.

Cyber Monday

Can't make it to the store this weekend? You can still "Shop Small" online at and show your support for Harvard Book Store! On Cyber Monday, November 27, we'll take 20% off your purchase when you use the the promo code CYBER2017 at check out. Learn more about Cyber Monday here.

Harvard Book Store
1256 Massachusetts Ave., Cambridge, MA 02138

Walking from the Harvard Square T station: 2 minutes

As you exit the station, reverse your direction and walk east along Mass. Ave. in front of the Cambridge Savings Bank. Cross Dunster St. and proceed along Mass. Ave for three more blocks. You will pass Au Bon Pain, JP Licks, and TD Bank. Harvard Book Store is located at the corner of Mass. Ave. and Plympton St.

General Info
(617) 661-1515

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