Upcoming Event

Tali Sharot

discusses

The Influential Mind:
What the Brain Reveals About Our Power to Change Others

in conversation with CASS R. SUNSTEIN

This event includes a book signing

Date

Sep
22
Friday
September 22, 2017
7:00 PM

Location

Harvard Book Store
1256 Massachusetts Ave., Cambridge, MA 02138

Tickets

This event is free; no tickets are required.

Harvard Book Store welcomes cognitive neuroscientist TALI SHAROT—founder and director of the Affective Brain Lab at University College London—and Harvard Law School's CASS R. SUNSTEIN for a discussion of Sharot's latest book, The Influential Mind: What the Brain Reveals About Our Power to Change Others.

About The Influential Mind

In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others―from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts―from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control―are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.

Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.

Praise

"The Influential Mind will make you gasp with surprise—and laugh with recognition. Many of our most cherished beliefs about how to influence others turn out to be wrong; Sharot sets them right. Packed with practical insights, this profound book will change your life. An instant classic." —Cass R. Sunstein, Harvard University; former Administrator for the White House Office of Information and Regulatory Affairs and bestselling co-author of Nudge

"Take it from a leading neuroscientist: every day, we all miss opportunities to influence others. This timely, intriguing book explains why it's so difficult to shift the attitudes and actions of others—and what we can do about it." —Adam Grant, New York Times bestselling author of Originals and Give and Take

"In the arena of behavioral science, little has held more potential than the striking advances in behavioral neuroscience and little has stood to gain as much from those advances as the study of social influence. With The Influential Mind, Tali Sharot has offered an account that makes the connection in a way that is both instructive and engaging." —Robert B. Cialdini, author of Influence and Pre-Suasion

Cass R. Sunstein
Cass R. Sunstein

Cass R. Sunstein

Cass R. Sunstein is the Robert Walmsley University Professor at Harvard Law School. He clerked for Justice Benjamin Kaplan of Massachusetts Supreme Judicial Court and Justice Thurgood Marshall of the U.S. Supreme Court. He worked as an attorney-advisor in the Office of the Legal Counsel of the U.S. Department of Justice and was a faculty member at the University of Chicago Law School from 1981 to 2008. Sunstein served as Administrator of the White House Office of Information and Regulatory Affairs and on the President's Review Group on Intelligence and Communications Technologies. He is the author of hundreds of articles and dozens of books, including Republic.com, Nudge: Improving Decisions About Health, Wealth, and Happiness (with Richard H. Thaler), SimplerThe World According to Star Wars, and The Ethics of Influence

Tali Sharot
Tali Sharot

Tali Sharot

Tali Sharot is the author of The Optimism Bias and an Associate Professor of Cognitive Neuroscience. She is the founder and director of the Affective Brain Lab at University College London. Her papers on decision making, emotion, and influence have been published in Nature, Science, Nature Neuroscience, Psychological Science, and many others. She has been featured in numerous outlets and written for The New York Times, Time Magazine, Washington Post, CNN, BBC, and more.

Harvard Book Store
1256 Massachusetts Ave., Cambridge, MA 02138

Walking from the Harvard Square T station: 2 minutes

As you exit the station, reverse your direction and walk east along Mass. Ave. in front of the Cambridge Savings Bank. Cross Dunster St. and proceed along Mass. Ave for three more blocks. You will pass Au Bon Pain, JP Licks, and TD Bank. Harvard Book Store is located at the corner of Mass. Ave. and Plympton St.

Unable to attend a Harvard Book Store author event? You can still pre-order a signed book by one of our visiting authors.

While we can't guarantee fulfillment of a signed book pre-order, our authors are almost always able to sign extra books to fulfill such orders.

Ordering a signed book on harvard.com:

  • Add the book to your shopping cart and then click Checkout.
  • Specify in Order Comments that you want a signed copy of the book.
  • Please note: online orders for signed copies must be placed at least one business day before the event. If you are ordering the day of, please call us instead.

Ordering a signed book by phone:

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FAQ:

Can I request a personalized inscription?
Unless otherwise noted, we are happy to take requests for the author to sign your book to a specific person, but we can't guarantee it. If you do get a personalized inscription, the book will be non-returnable. We will require credit card information when you place the order.

Do signed books cost more?
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Do I have to pick it up in the store, or can you deliver my signed book?
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I am planning to attend an author event. Do I need to pre-order a book?
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Purchase the Book
Featured event books will be for sale at the event for 20% off. Thank you for supporting this author series with your purchases.
General Info
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info@harvard.com

Media Inquiries
(617) 661-1424 x6
mediainquiries@harvard.com

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