Join the Club:
How Peer Pressure Can Transform the World
March 30, 2011
Harvard Book Store
1256 Massachusetts Ave., Cambridge, MA 02138
This event is free; no tickets are required.
Harvard Book Store is very pleased to welcome journalist and Pulitzer Prize–winning author TINA ROSENBERG as she discusses her new book, Join the Club: How Peer Pressure Can Transform the World.
In Join the Club, Tina Rosenberg identifies a brewing social revolution that is changing the way people live, based on harnessing the positive force of peer pressure. Her stories of peer power in action show how it has reduced teen smoking in the United States, made villages in India healthier and more prosperous, helped minority students get top grades in college calculus, and even led to the fall of Slobodan Milosevic. She tells how creative social entrepreneurs are starting to use peer pressure to accomplish goals as personal as losing weight and as global as fighting terrorism.
Walking from the Harvard Square T station: 2 minutes
As you exit the station, reverse your direction and walk east along Mass. Ave. in front of the Cambridge Savings Bank. Cross Dunster St. and proceed along Mass. Ave for three more blocks. You will pass Au Bon Pain, JP Licks, and TD Bank. Harvard Book Store is located at the corner of Mass. Ave. and Plympton St.
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