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Tom Vanderbilt
discusses
You May Also Like:
Taste in an Age of Endless Choice
in conversation with AMANDA KATZ
This event includes a book signing
DateMay
19
Thursday
May 19, 2016 7:00 PM ET |
LocationHarvard Book Store
1256 Massachusetts Ave., Cambridge, MA 02138 |
Tickets
This event is free; no tickets are required.
|
Harvard Book Store welcomes the bestselling author of Traffic TOM VANDERBILT and Boston Globe's AMANDA KATZ for a discussion of Vanderbilt's latest book, You May Also Like: Taste in an Age of Endless Choice—an enlightening and illuminating look at why we like the things we like, why we hate the things we hate, and what our preferences reveal about us.
About You May Also Like
Why is showing up to work wearing the same outfit as a coworker so embarrassing? Why do we venerate so many artists who were controversial or ignored during their lifetimes? What makes an ideal cat an ideal cat, or an ideal beer an ideal beer, in the eyes of expert judges? From the tangled underpinnings of our food taste to our unsettling insecurity before unfamiliar works of art to the complex dynamics of our playlists and the pop charts, our preferences and opinions are constantly being shaped by countless forces. And in the digital age, a nonstop procession of “thumbs up” and “likes” and “stars” is helping dictate our choices. Taste has moved online—there are more ways than ever for us, and companies, to see what and how we are consuming. If you’ve ever wondered how Netflix recommends movies, how to spot a fake Yelp review, or why books often see a sudden decline in Amazon ratings after they win a major prize, Tom Vanderbilt has answers to these questions and many more that you’ve probably never thought to ask.
With a voracious curiosity, Vanderbilt stalks the elusive beast of taste, probing research in psychology, marketing, and neuroscience to answer myriad complex and fascinating questions. Comprehensively researched and singularly insightful, You May Also Like is a joyous intellectual journey that helps us better understand how we perceive, judge, and appreciate the world around us.
Praise
“We live in an age of bewildering choice, yet we are the sum total of our decisions. You May Also Like is my favourite kind of book—surprising, smart, and superbly researched. It tackles that most mysterious of subjects: what make us tick.” —Terry O’Reilly, author of The Age of Persuasion and host of CBC Radio show Under the Influence
“A fascinating romp through the mysteries of taste.” —Susan Pinker, author of The Sexual Paradox and The Village Effect
“You May Also Like is the best kind of science writing—deeply reported and researched, a witty investigation that’s precisely to my taste.” —Clive Thompson, author of Smarter Than You Think
Walking from the Harvard Square T station: 2 minutes
As you exit the station, reverse your direction and walk east along Mass. Ave. in front of the Cambridge Savings Bank. Cross Dunster St. and proceed along Mass. Ave for three more blocks. You will pass Au Bon Pain, JP Licks, and TD Bank. Harvard Book Store is located at the corner of Mass. Ave. and Plympton St.
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