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Harvard Book Store Presents...
HarperCollins
Price: $25.95
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DAN ARIELY discusses Predictably Irrational: The Hidden Forces That Shape Our Decisions
Harvard Book Store is pleased to welcome MIT professor DAN ARIELY to explain the Predictably Irrational. Do you know why you still have a headache after taking a one-cent aspirin, but why that same headache disappears if the aspirin costs fifty cents? Do you know why, after doing careful and extensive research on which car to buy, a random meeting with someone who had an awful experience with that car changes your decision? Why do we make decisions contrary to our better judgment? What is "better judgment?" If the behaviors that skew our judgments were random or senseless, we'd be hard put to sort them out and make better decisions. But research has shown that our irrationality is, in fact, systematic. People will make the same types of mistakes over and over, in a predictable manner, because the behaviors have structural origins. So recognizing them and understanding them offers us a way to do better.
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CONTACT:
General Info:
617.661.1515
Media:
617.661.1424 ex.1
Email:
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| DATE: |
Monday, February 25th |
| TIME: |
7:00 PM |
| LOCATION: |
Harvard Book Store
1256 Massachusetts Avenue
Cambridge |
| TICKETS: |
This event is free; no tickets are required |
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Dan Ariely is the James B. Duke Professor of Behavioral Economics at
Duke University, with appointments at the Fuqua School of Business, the
Center for Cognitive Neuroscience, and the Department of Economics. He
has also held a visiting professorship at MIT’s Media Lab. He has
appeared on CNN and CNBC, and is a regular commentator on National
Public Radio’s Marketplace. He lives in Durham, North Carolina, with his
wife and two children.
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