The Triple Package: How Three Unlikely Traits Explain the Rise and Fall of Cultural Groups in America

Mormons have recently risen to astonishing business success. Cubans in Miami climbed from poverty to prosperity in a generation. Nigerians earn doctorates at stunningly high rates. Indian and Chinese Americans have much higher incomes than other Americans; Jews may have the highest of all

Why do some groups rise? Drawing on groundbreaking original research and startling statistics, The Triple Package uncovers the secret to their success. A superiority complex, insecurity, impulse control—these are the elements of the Triple Package, the rare and potent cultural constellation that drives disproportionate group success. The Triple Package is open to anyone. America itself was once a Triple Package culture. It’s been losing that edge for a long time now. Even as headlines proclaim the death of upward mobility in America, the truth is that the oldfashioned American Dream is very much alive—butsome groups have a cultural edge, which enables them to take advantage of opportunity far more than others.

• Americans are taught that everyone is equal, that no group is superior to another. But remarkably, all of America’s most successful groups believe (evenif they don’t say so aloud) that they’re exceptional, chosen, superior in some way.
• Americans are taught that self-esteem—feeling good about yourself—is the key to a successful life. But in all of America’s most successful groups,people tend to feel insecure, inadequate, that they have to prove themselves.
• America today spreads a message of immediate gratification, living for the moment. But all of America’s most successful groups cultivate heightened discipline and impulse control.

But the Triple Package has a dark underside too. Each of its elements carries distinctive pathologies; when taken to an extreme, they can have truly toxic effects. Should people strive for the Triple Package? Should America? Ultimately, the authors conclude that the Triple Package is a ladder that should be climbed and then kicked away, drawing on its power but breaking free from its constraints.

Provocative and profound, The Triple Package will transform the way we think about success and achievement.