David Greenberg

discusses

Republic of Spin:
An Inside History of the American Presidency

This event includes a book signing

Date

Feb
2
Tuesday
February 2, 2016
8:00 PM

Location

Harvard Book Store
1256 Massachusetts Ave., Cambridge, MA 02138

Tickets

This event is free; no tickets are required.

Harvard Book Store and Mass Humanities welcome political historian and author of Nixon’s Shadow: The History of an Image DAVID GREENBERG for a discussion of his latest book, Republic of Spin: An Inside History of the American Presidency.

About Republic of Spin

In Republic of Spin—a vibrant history covering more than one hundred years of politics—historian David Greenberg recounts the rise of the White House spin machine, from Teddy Roosevelt to Barack Obama. His sweeping, startling narrative takes us behind the scenes to see how the tools and techniques of image making and message craft work. We meet Woodrow Wilson convening the first White House press conference, Franklin Roosevelt huddling with his private pollsters, Ronald Reagan’s aides crafting his nightly news sound bites, and George W. Bush staging his “Mission Accomplished” photo-op. We meet, too, the backstage visionaries who pioneered new ways of gauging public opinion and mastering the media—figures like George Cortelyou, TR’s brilliantly efficient press manager; 1920s ad whiz Bruce Barton; Robert Montgomery, Dwight Eisenhower’s canny TV coach; and of course the key spinmeisters of our own times, from Roger Ailes to David Axelrod.

Greenberg also examines the profound debates Americans have waged over the effect of spin on our politics. Does spin help our leaders manipulate the citizenry? Or does it allow them to engage us more fully in the democratic project? Exploring the ideas of the century’s most incisive political critics, from Walter Lippmann and H. L. Mencken to Hannah Arendt and Stephen Colbert, Republic of Spin illuminates both the power of spin and its limitations—its capacity not only to mislead but also to lead.

Praise

“From Teddy Roosevelt to Barack Obama, David Greenberg has written a brilliant, fast-moving narrative history of the leaders who have defined the modern American presidency. More than that, Republic of Spin shows that behind the power to persuade is the power to inform—and also to mislead.” —Bob Woodward, associate editor of The Washington Post

David Greenberg
David Greenberg

David Greenberg

David Greenberg is a historian of American politics and a professor of history and of journalism and media studies at Rutgers University. He is the author of the prize-winning Nixon’s Shadow: The History of an Image, among other books. Currently a columnist for Politico, he has been an editor at Slate and The New Republic and has written for The New York Times, The Washington Post, The Atlantic, and other popular and scholarly publications. He lives with his family in New York City.

Harvard Book Store
1256 Massachusetts Ave., Cambridge, MA 02138

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Event Co-Sponsor(s)

Mass Humanities: http://masshumanities.org/

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