Glenn Rifkin


Future Forward:
Leadership Lessons from Patrick McGovern, the Visionary Who Circled the Globe and Built a Technology Media Empire

This event includes a book signing


October 3, 2018
6:00 PM


Singleton Auditorium at MIT Building 46
43 Vassar St., Cambridge


This event is free; no tickets are required.

The McGovern Institute for Brain Research at MIT and Harvard Book Store welcome journalist and author GLENN RIFKIN for a discussion of Future Forward, his new biography of Patrick McGovern.

About Future Forward

Like Steve Jobs, Patrick McGovern built a worldwide multibillion-dollar industry by thinking differently, disrupting old business models, and embracing new technology trends. He drove the future forward and never looked back. With magazines such as Computerworld, PCWorld, and Macworld, his company, International Data Group (IDG), quickly became a global powerhouse with information technology publications in nearly 100 countries.

The story of IDG’s astonishing success has been a source of inspiration for entrepreneurs all around the world. No matter what industry you work in―whether you’re heading up a small startup, expanding a mid-sized company, or running a major global corporation―McGovern’s people-first principles, insights, and integrity will help you lead the way.

Learn how to:

  • Define a clear mission early in the game―for long-term success.
  • Identify new markets and stay ahead of the curve.
  • Expand your business globally but have it managed locally.
  • Listen to your customers and empower your people.
  • Hire the best and challenge them to do their best work.
  • Never stop learning and always remain curious.
  • Foster a let’s-try-it attitude throughout the company.
  • Lead with optimism and stay true to your values and vision.

In addition to these timeless lessons, you’ll learn how this future-forward leader broke new ground in the 1980s by opening offices in China, the Soviet Union, Eastern Europe, and other markets deemed off-limits. You’ll discover how his company thrived in spite of major industry shifts―from mainframe computers to minicomputers to personal computers, from print to digital to smartphones―that upended many rivals. Living at the intersection of these classic disruptions, McGovern never missed a beat. He understood well before most that a revolution in information technology was underway and not only was there money to be made but that this would soon become the world’s largest industry. Most important, he never forgot the human element that is so crucial to any company’s success. His leadership in the creation of one of the world’s leading brain research institutes at MIT only served to cement his legacy.

Glenn Rifkin
Glenn Rifkin

Glenn Rifkin

Glenn Rifkin is a journalist and author who has been a regular contributor to the New York Times for nearly 30 years. He is the author of several business books including Radical Marketing, Lessons From Ten That Broke the Rules and Made It Big, The CEO and the Monk, The Ultimate Entrepreneur, and Thoreau’s Backyard. He has written extensively on leadership and business for a variety of publications including Harvard Business Review, Forbes, the Boston Globe, and the Wall Street Journal. During the 1980s, Rifkin was the features editor at Computerworld, where he first got to work with Patrick McGovern.

Singleton Auditorium at MIT Building 46
43 Vassar St., Cambridge

Singleton Auditorium is on the third floor of the McGovern Institute for Brain Research, located within the MIT Brain and Cognitive Sciences Complex (Bldg 46), close to Kendall Square in Cambridge, Massachusetts. The main entrance to the McGovern Institute is located on Main Street between Vassar and Albany Streets. Take the Red Line to Kendall Square and walk west on Main Street 2 blocks to cross Ames Street and then Vassar Street. The McGovern entrance is on the left, just after the train tracks.

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Co-Sponsored by The McGovern Institute for Brain Research at MIT

The McGovern Institute for Brain Research at MIT is led by a team of world-renowned neuroscientists committed to meeting two great challenges of modern science: understanding how the brain works and discovering new ways to prevent or treat brain disorders. Learn more here.

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