John Palfrey

discusses

Intellectual Property Strategy

Date

Oct
28
Friday
October 28, 2011
3:00 PM ET

Location

Harvard Book Store
1256 Massachusetts Ave., Cambridge, MA 02138

Tickets

This event is free; no tickets are required.

Harvard Book Store is pleased to welcome Harvard Law Professor JOHN PALFREY for a discussion of his newest book, Intellectual Property Strategy.

Most managers leave intellectual property issues to the legal department, unaware that an organization’s intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive “sword and shield” approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy--especially in an era of changing attitudes about media. 

Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property--patent, copyright, trademark, and trade secret--and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps.



John Palfrey
John Palfrey

John Palfrey

John Palfrey is Head of School at Phillips Andover Academy. Palfrey led the effort to reorganize the Harvard Law School Library, and is the founding chairman of the Digital Public Library of America. The author of several books including Born Digital, Palfrey lives in Andover, Massachusetts.

Photo Credit: Dave White

Harvard Book Store
1256 Massachusetts Ave., Cambridge, MA 02138

Walking from the Harvard Square T station: 2 minutes

As you exit the station, reverse your direction and walk east along Mass. Ave. in front of the Cambridge Savings Bank. Cross Dunster St. and proceed along Mass. Ave for three more blocks. You will pass Au Bon Pain, JP Licks, and TD Bank. Harvard Book Store is located at the corner of Mass. Ave. and Plympton St.

General Info
(617) 661-1515
info@harvard.com

Media Inquiries
mediainquiries@harvard.com

Accessibility Inquiries
access@harvard.com

New This Week

Shop this week's new arrivals, updated every Tuesday.

Learn More »

Shipping & Curbside Pickup

We ship anywhere in the U.S. and orders of $75+ ship free via media mail!

Learn More »

Classic Totes

Tote bags and pouches
in a variety of styles,
sizes, and designs
, plus mugs, bookmarks, and more!

Learn More »

Noteworthy Signed Books: Join the Club!

Join our Signed First Edition Club (or give a gift subscription) for a signed book of great literary merit, delivered to you monthly.

Learn More »