Richard H. Thaler
The Making of Behavioral Economics
in conversation with DANIEL GILBERT
moderated by ROBIN YOUNG
THIS EVENT IS SOLD OUT
This event includes a book signing
May 20, 2015
6:00 PM ET
(Doors at 5:30)
40 Brattle St., Cambridge, MA 02138
SOLD OUT. View our Sold Out Event FAQ.
Harvard Book Store welcomes economist, behavioral scientist and co-author of Nudge RICHARD H. THALER for a discussion of his latest book, Misbehaving: The Making of Behavioral Economics. He is joined in conversation by DANIEL GILBERT, author of Stumbling on Happiness, and NPR's ROBIN YOUNG.
Get ready to change the way you think about economics.
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world.
Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.
Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.
Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.
UPDATE: Tickets for this event are sold out. Please note, we are often able to accommodate additional attendees from a standby line for sold out events. View our Sold Out Event FAQ for more information.
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As you exit the station, cross Mass. Ave. and proceed along Brattle St. Follow Brattle St. as it curves to the right in Brattle Square (follow the sidewalk on the right side of the street). The Brattle will be on the left-hand side of the street. The building is shared with Algiers Cafe and Alden & Harlow Restaurant, and the theatre entrance is on the left side of the building—look for the sidewalk poster case and marquee.
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