|
This Means This, This Means That: A User’s Guide to Semiotics
Semiotics is the theory of signs. Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art and literature. Our reading of signs is very much a part of everyday life. Yet semiotics is often perceived as a mysterious science. This introductory book decodes the mystery of semiotics using visual examples instead of abstract theory. Divided into 75 key semiotic concepts, each section of the book begins with a single image or sign, accompanied by a question that invites us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign. In this way, we actively engage in creative thinking. Read straight through or dipped into regularly, this book provides practical examples of how meaning is made in contemporary culture.
There are no customer reviews for this item yet.
Classic Totes
Tote bags and pouches
in a variety of styles,
sizes, and designs, plus mugs, bookmarks, and more!
Shipping & Pickup
We ship anywhere in the U.S. and orders of $75+ ship free via media mail!
Learn More »Noteworthy Signed Books: Join the Club!
Join our Signed First Edition Club (or give a gift subscription) for a signed book of great literary merit, delivered to you monthly.
Learn More »