Usually ships next business day
Shipping options »
Member Price $23.96
List Price $29.95
Hardcover
In Stock
Order
How Change Happens

How Change Happens

Author Cass R. Sunstein
Publisher MIT Press
Publication Date 2019-02
Section New Hardcover - Nonfiction / Politics
Type New
Format Hardcover
ISBN 9780262039574

The different ways that social change happens, from unleashing to nudging to social cascades.

How does social change happen? When do social movements take off? Sexual harassment was once something that women had to endure; now a movement has risen up against it. White nationalist sentiments, on the other hand, were largely kept out of mainstream discourse; now there is no shortage of media outlets for them. In this book, with the help of behavioral economics, psychology, and other fields, Cass Sunstein casts a bright new light on how change happens.

Sunstein focuses on the crucial role of social norms―and on their frequent collapse. When norms lead people to silence themselves, even an unpopular status quo can persist. Then one day, someone challenges the norm―a child who exclaims that the emperor has no clothes; a woman who says “me too.” Sometimes suppressed outrage is unleashed, and long-standing practices fall.

Sometimes change is more gradual, as “nudges” help produce new and different decisions―apps that count calories; texted reminders of deadlines; automatic enrollment in green energy or pension plans. Sunstein explores what kinds of nudges are effective and shows why nudges sometimes give way to bans and mandates. Finally, he considers social divisions, social cascades, and “partyism,” when identification with a political party creates a strong bias against all members of an opposing party―which can both fuel and block social change.

There are no customer reviews for this item yet.

Our Winter Warehouse Sale

Featuring thousands of books at deep discounts, over TWO WEEKENDS: Dec 6–8 & Dec 13–15 in Somerville

Learn More »

Our Frequent Buyer Card

Members of our Frequent Buyer Program receive benefits at Harvard Book Store and harvard.com. Sign up for free!

Learn More »

Signed Books = Great Gifts!

Join our Signed First Edition Club (or give a gift subscription) for a signed book of great literary merit, delivered to you monthly.

Learn More »

Shipping & Delivery

Shipping rates
and options, locally
and throughout
the U.S.

Learn More »