How Your Unconscious Mind Rules Your Behavior
This event includes a book signing
April 27, 2012
Harvard Book Store
1256 Massachusetts Ave., Cambridge, MA 02138
This event is free; no tickets are required.
Harvard Book Store is pleased to welcome back physicist and author LEONARD MLODINOW for a discussion of his latest book, Subliminal: How Your Unconscious Mind Rules Your Behavior.
Leonard Mlodinow, the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events.
Your preference in politicians, the amount you tip your waiter—all judgments and perceptions reflect the workings of our mind on two levels: the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live.
Employing his trademark wit and lucid, accessible explanations of the most obscure scientific subjects, Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.
“Think you know the whys and hows of your choices? Follow Mlodinow on a gorgeous journey that will make you think again.” —David Eagleman, author of Incognito
Walking from the Harvard Square T station: 2 minutes
As you exit the station, reverse your direction and walk east along Mass. Ave. in front of the Cambridge Savings Bank. Cross Dunster St. and proceed along Mass. Ave for three more blocks. You will pass Au Bon Pain, JP Licks, and TD Bank. Harvard Book Store is located at the corner of Mass. Ave. and Plympton St.
Unable to attend a Harvard Book Store author event? You can still pre-order a signed book by one of our visiting authors.
While we can't guarantee fulfillment of a signed book pre-order, our authors are almost always able to sign extra books to fulfill such orders.
Ordering a signed book on harvard.com:
- Add the book to your shopping cart and then click Checkout.
- Specify in Order Comments that you want a signed copy of the book.
- Please note: online orders for signed copies must be placed at least one business day before the event. If you are ordering the day of, please call us instead.
Ordering a signed book by phone:
- Call us at (617) 661-1515 and one of our booksellers will take your order. Specify you'd like a signed copy.
- If you are requesting a personalized inscription and/or requesting your book be shipped, we'll need to take down credit card information. If you are planning to pick up the signed book in the store, you can pay on pick-up.
Can I request a personalized inscription?
Unless otherwise noted, we are happy to take requests for the author to sign your book to a specific person, but we can't guarantee it. If you do get a personalized inscription, the book will be non-returnable. We will require credit card information when you place the order.
Do signed books cost more?
There is no extra fee for a signed book!
Do I have to pick it up in the store, or can you deliver my signed book?
As with all web or phone orders, we can hold your book for in-store pickup, or ship it anywhere in the country.
I am planning to attend an author event. Do I need to pre-order a book?
No need. We'll be selling books at the event, and nearly all of our events include a signing at the end of the talk.
More questions? Give us a call!
Featured event books will be for sale at the event for 20% off. Thank you for supporting this author series with your purchases.
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