Leonard Mlodinow

discusses

Subliminal:
How Your Unconscious Mind Rules Your Behavior

This event includes a book signing

Date

Apr
27
Friday
April 27, 2012
7:00 PM

Location

Harvard Book Store
1256 Massachusetts Ave., Cambridge, MA 02138

Tickets

This event is free; no tickets are required.

Harvard Book Store is pleased to welcome back physicist and author LEONARD MLODINOW for a discussion of his latest book, Subliminal: How Your Unconscious Mind Rules Your Behavior.

Leonard Mlodinow, the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events.  

Your preference in politicians, the amount you tip your waiter—all judgments and perceptions reflect the workings of our mind on two levels: the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live.  

Employing his trademark wit and lucid, accessible explanations of the most obscure scientific subjects, Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.

“Think you know the whys and hows of your choices? Follow Mlodinow on a gorgeous journey that will make you think again.” —David Eagleman, author of Incognito

Leonard Mlodinow
Leonard Mlodinow

Leonard Mlodinow

Leonard Mlodinow received his PhD in theoretical physics from the University of California, Berkeley, was an Alexander von Humboldt Fellow at the Max Planck Institute, and has taught at the California Institute of Technology. His previous books include War of the Worldviews (with Deepak Chopra), The Grand Design (with Stephen Hawking), and The Drunkard's Walk: How Randomness Rules Our Lives (a New York Times Notable Book), as well as Feynman's Rainbow, Euclid's Window, and Subliminal. He also wrote for the television series MacGyver and Star Trek: The Next Generation.

Harvard Book Store
1256 Massachusetts Ave., Cambridge, MA 02138

Walking from the Harvard Square T station: 2 minutes

As you exit the station, reverse your direction and walk east along Mass. Ave. in front of the Cambridge Savings Bank. Cross Dunster St. and proceed along Mass. Ave for three more blocks. You will pass Au Bon Pain, JP Licks, and TD Bank. Harvard Book Store is located at the corner of Mass. Ave. and Plympton St.

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